Throwing In The Towel With SheaMoisture? Check Out These Alternatives

In case you’ve been living under a rock for the past 48 hours, the beloved Black-owned natural hair care company, SheaMoisture has gotten into some hot water for their latest ad on “Hair Hate”. Featuring a light skinned Black woman with loose curls and two red-headed white women and a blonde White woman,

Image result for shea moisture ad
Screenshot of SheaMoisture’s latest advertisement

they all talked about the struggles they’ve faced with their hair. From the looser curled Black woman who recounted having “balls of paper thrown in her hair”, to the red head who felt uncomfortable with her natural hair color and dyed it blonde for seven years.  Critics felt as though the SheaMoisture ad didn’t represent the demographic of users who’ve used their products from the very beginning: Black women. More specifically kinky-haired Black women of various melanin infused shades.

The issues with SheaMoisture seem to be creating a snowball effect that doesn’t seem to be slowing down. Consumers have started to notice in the past couple years that the formulas for their hair care products have changed drastically which has caused a negative effect on their hair. CurlyNikki provided proof of this from one of her commenters on her site. I understand the need as a business for expanding your demographic for consumers but don’t disregard the people who’ve held you down for the beginning.

Will SheaMoisture be able to recover from this? As of right now, their damage control is doing more damage than good. So for those of you who’re saying au revoir to the company and looking for other brands to try, don’t worry! I’ve got you covered.

Here are Five alternatives to shea moisture you should try:

1. TGIN – thank god it’s natural

tgin Shampoo + Conditioner Duo
TGIN Shampoo & Conditioner Duo

Founded by Harvard Graduate, Chris-Tia Donaldson, TGIN prides itself on using natural and organic ingredients in their products. In addition, they strive to make their products environmentally friendly and free of parabens and phthalates. Her products are available in stores nationwide such as Target, Sally’s and Whole Foods and online as well. You can purchase TGIN products online HERE.


2. Taliah Waajid

Curls, Waves and Naturals Curly Curl Cream, 6 Ounce

Taliah Waajid is the name and face of her natural hair care company. For 20 years she’s been developing products to fit the lifestyle of natural hair customers. She began this journey at a young age when her mother refused to let her get a relaxer, which then enforced to learn how to take care and manage her hair. She prides herself on her mission statement which is, “To provide high-quality products that enhance and positively contribute to healthy hair, healthy skin and body using natural ingredients, fruits, and herbal extracts.” Her products are available at Walmart, Target, Sally’s just to name a few and online. You can purchase the products HERE.

3. Oyin handmade

Burnt Sugar All-Veggie Pomade, 4 Ounce

A family owned company all the way from Baltimore, Oyin (which is Yoruba for “honey”) Handmade prides itself on creating products that contain natural and organic ingredients that will retain moisture in your hair. In addition, their products with no petroleum, no silicones, no sulfates, cruelty-free, no parabens, and no non-nourishing fillers. Their products are available in stores such as CVS, Rite Aid, Sally’s, and Target in addition to being online. You can purchase their products HERE.


4. Eden bodyworks

Coconut Shea Leave In Conditioner 8 floz

A personal favorite of mine, Eden Bodyworks was founded by Jasmine Lawrence. She was inspired to create her own hair care products as a young child when she had difficulty finding products to treat her hair. She has incorporated six essential ingredients to keep your hair as healthy as possible: peppermint oil, coconut oil, jojoba oil, monoi oil, shea butter and tea tree oil. Her products are available at Sally’s, Walmart, Rite Aid, CVS and online as well. You can purchase their products HERE.


5. Mielle Organics

Avocado Moisturizing Hair Milk

Founded by Monique Rodriguez, who is also a registered nurse, has dedicated the time and research to create products that are free of harsh chemicals and preservatives. Mielle Organics makes it their top priority to ensured their products are enriched with vitamins, minerals, herbs and amino acids. You can find their products at Sally’s, CVS and Target. In addition, they’re available online including HERE.


So in conclusion, as disappointing as this whole SheaMoisture fiasco was, it gave us a great opportunity to research what other natural hair care companies are out there that we may have never come across.

*Note: all links provided in post are affiliate links so I may make a small commission if any items are purchased.

8 Replies to “Throwing In The Towel With SheaMoisture? Check Out These Alternatives”

  1. Nice😊 I was about to try Shea moisture but after that ad….isssa no for me. Thanks for giving me some alternatives 😊

  2. Wow! Thanks for the list. I was wondering if there’d ever be any good products that surpass SheaMoisture…..never heard of tgin before…I look forwad to trying it. Thanks
    I’m totally against that ad. I mean…..they knew better

  3. Love this! Recently big chopped and it’s been so difficult to find reviews for products that aren’t Shea Moisture lol. Can’t wait to give some of these a try- especially that Oyin pomade 💙

  4. I am going to be trying some of these products. This was very well written , and provided great content for alternatives during a situation as such. Thank you for sharing this information.

  5. Someone in the marketing department didn’t do their research! You can’t ignore your key or target demographic.

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